NAB 2015: Asset management system provider TMD will introduce new user interface framework Chameleon at NAB, along with a suite of “off the shelf” asset management systems.

TMD said asset management systems can deliver a confusing amount of information to some users.

Chameleon has been designed to adapt to each user’s needs, filtering out irrelevant metadata and presenting only the information that is required by a broadcaster’s technical, creative, operational and commercial teams.

The Chameleon framework is based on HTML5, enabling cross platform support including mobile and tablet devices.

“I spend much of my time talking to some of the biggest around the world, who are either planning or implementing major asset and workflow management systems,” said TMD chief executive Tony Taylor.

“One of their biggest concerns is not whether the system will work, but how they will train their staff on it, and how they will manage the change.

“What we are doing with Chameleon is taking that issue away; do not force people to work in a different way, on a system that needs days of training.

“Give them a screen that intuitively shows them how to do their job and let them get on with it.”

 ‘Off the shelf’ MAM

The three pre-configured asset management applications are based on TMD’s Mediaflex platform including the firm’s Unified Media Services (UMS) open interconnectivity architecture.

They have been designed to be “simple to integrate and implement with a minimal need for operator training”, the company said.


Targeted at post production facilities and creative departments, OnPoint provides core operational functionality, and through UMS, has been designed to be integrated with other post equipment to sit at the centre of complex workflows.


The “simple” route to add long-term archiving uses LTFS (linear tape file system) in conjunction with Mediaflex digital asset management and archiving software.


Provides asset and workflow management for non-linear delivery to multiple devices and platforms.

Transform’s automated workflows create a variety of resolutions, codecs, wrapper and streaming formats. It is based on Mediaflex and with UMS integration to other devices such as encoders and transcoders provides metadata tracking and workflow management.

“The most successful content owners, broadcasters and media businesses in future will be the ones with powerful, all-encompassing asset and workflow management systems, and we are working with some market leaders around the world,” added TMD’s Taylor.

“But every business needs to act now, and we recognise that for some they need the key functionality that will sustain their operations, and they need it now.

“In introducing our packaged solutions, we are making it easy for media companies to buy the core functionality for their business off the shelf, set it up themselves, and be ready to go in just a couple of days.

“We have designed these applications to expand in functionality and scalability, enabling them to grow to meet their future business needs. This is a radical transformation: some have shied away from asset management because of the time it takes to get it up and running. We are very excited to be changing that perception and making it plug-and-play easy.”