Capablue, TV Genius and Brightcove have come together to develop a new online video platform, with STV lined up to become its first broadcast client.

The trio’s customisable managed service, Connected, will enable producers, publishers and other content owners to quickly develop and deploy ondemand content for internet-connected TV sets as well as established web and mobile platforms.

It will launch at IBC next month, with STV understood to be close to agreeing a deal.

The service will support all connected TV types, including Samsung, Sony and Yahoo!, as well as Canvas and HbbTV.

Content owners will be able to stream live and offer catch-up video as well as advertising, micro-payment and subscription services.

Connected will use Brightcove’s video-delivery services and TV Genius’s content recommendation and personalisation engine.

Capablue worked on BBC iPlayer and was involved with the video-on-demand service for Project Kangaroo that is now being used by Arqiva for SeeSaw.

Managing director Tom Cape said: “The demand for video-on-demand solutions on multiple platforms is increasing, but the problem has always been one of cost and time. Companies have to build their systems, which is a long
and painful process. Connected has been developed as the solution to this problem.”

Market research firm iSupply recently predicted that 27.7 million internet-connected TVs would be sold around the world in 2010, rising to 148.3 million by 2014.

A STV spokesperson said: “STV is in discussions with various partners regarding IPTV and connected TV, as part of our STV Anywhere initiative.”