Broadcast reseller Tyrell has delivered a digital newsroom to the London news bureau of Iraqi satellite broadcaster Al Sharqiya Television.

The newsroom technology, based on a workflow incorporating Avid server and editing technology, has been designed to allow users to generate news stories in their London office from re-purposed agency feeds and in-house studio recordings.

The system will also allow staff to manage the entire news process encompassing story creation, media ingest and logging through to editing and play-to-air

The newsroom technology is based on a workflow which incorporates Avid Interplay and Avid Unity MediaNetwork for production asset management, together with Avid iNews for story creation.

The Avid iNews computer system has been designed to provide the broadcast team with complete control of newsroom operations direct from their desktops.

Al Sharqiya has also invested in Avid AirSpeed Multi Stream ingest and playout servers, Avid Interplay Transfer, and a number of Avid Newscutter and Interplay Assist editing clients

A key feature of the workflow designed by Tyrell  is the fully automated ingest of a file-based Reuters newsfeed directly on to the Avid Unity storage and in to the Avid Interplay database.

To complete and future proof the broadcaster’s system Al Sharqiya added an Avid Interplay Archive server in conjunction with a SGL FlashDisk Cache and a  Spectralogic tape library.

Al Sharqiya chief engineer Ahmed Bin Afif said: “We were looking to build a state-of-the-art newsroom system that would allow us to deliver compelling news stories in an efficient and flexible manner.

“The combination of Avid’s powerful end-to-end news system and Tyrell CCT’s local expertise has resulted in the smooth delivery of a comprehensive and high quality news solution that can be easily expanded to meet the demands of an ever-changing industry.”

Tyrell are located at Stand K24 this week at BVE.