Develop an on-air campaign to remind viewers of the role UTV plays in the community.
Creative UTV in-house team
Brief Develop an on-air campaign to remind viewers of the role UTV plays in the community, while also refl ecting the changing ways audiences consume media across TV, online and on mobile devices.
How it was done
UTV creative manager Trevor McCormick developed the strapline ‘UTV: Part of U’ for the promo, which is part of a campaign that includes idents and brand promos.
The on-screen imagery shows surrounding landscapes and architecture and promotes UTV’s heritage in Northern Ireland and the role it plays in viewers’ lives.
Where previous promos showed on-screen content, this concentrates on the people who watch UTV and use the channel’s website and app. The footage was shot with a Canon 5D by Tommy Hassan and graded in After Effects by McCormick.
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