Woolcocks will be responsible for growing IPV's partner and channel business and helping to drive the global sales operation for its Curator product.
He has previously worked for Brick House Video, Clear-Com, Leitch Technology and AVS Broadcast.
“Patrick brings with him a wealth of experience from over two decades spent in the professional broadcast arena,” said Nigel Booth, executive vice president for sales and marketing at IPV.
“[His] appointment underscores our commitment to building our new direct business channels for our tapeless workflow Curator system. His knowledge and understanding of the global broadcast market and his particular know how in building and driving successful distribution models will help IPV grow its business internationally.”
Woolcocks is active with a number of industry-based committees including the role of Chair of the Exhibition Task Group at the International Association of Broadcast Manufacturers (IABM).
IPV supplies low bit-rate, frame-accurate video technology to the broadcast and professional video sectors.