With a six-figure investment behind it, the service, which launched on 2 August, allows games such as Roulette, Virtual Horse Racing, Roll ?Em and Spin To Win to be downloaded to handsets regardless of their network provider.
Downloads are free and users can play for fun or Avago members can play using funds from their account.
YooMedia managing director Neil MacDonald said, "This launch is one step in a series of planned developments for Avago that are designed to increase its presence and profile in the UK market."
Meanwhile, the group behind the Extreme Sports channel is set to launch Extrememob, the UK's first pre-pay mobile phone service.
Using Vodafone's network the mobile will be aimed at 16 to 24-year-olds, similar to the viewers who watch the digital channel which features programming on rock climbing, skateboarding, surfing.
The company is in talks with magazines such as Bliss, Sugar, FHMand Loadedover possible deals.