Red Bee Media, Deluxe and Technicolor have taken on advisory roles with internet-connected TV service YouView.

Together with Alcatel-Lucent, Blinkx, Capablue, Easeltv, IMD, Ioko, Kaltura, Nativ, Ooyala, TripleSee and Twofour they will form the technology and service providers’ advisory group and test processes for making content available via the platform.