RTS Award-nominated director Reg Sanders is to launch a stereoscopic 3D production and consultancy company in the north-west after successfully completing test shoots for ITV.

Shoot3D will make stereoscopic television, corporates and commercials, and offer expertise on 3D rigs, costs, post and viewing methods.

A team of local 3D experts has been assembled for the new venture, with Procam North’s Jonathan Bolton providing kit, support and logistics, and Len Gowing on DoP duties.

Sanders recently directed 3D studio tests for ITV, in conjunction with equipment rental company ProVision, as part of efforts to increase the broadcaster’s stereo skills base.

Sanders said: “Creating Shoot3D means that people in the north-west interested in shooting 3D no longer have to wave blank cheques at the likes of Pinewood Studios.”

The launch of Shoot3D has been aided by a government Innovation Grant, which allowed former BBC promo director Sanders to spend time at Liverpool University learning about the biology, psychology and technology behind 3D.

“Last year was tough so I used any downtime to research and learn about 3D in order to set myself apart from other directors,” he said.

Sanders directed BBC doc The Regeneration Game, which was nominated for an RTS North West Award in 2008.