The A1 Grand Prix World Cup of Motorsport will be produced in high definition for the first time from the start of the 2008/09 season.

The World Feed, provided by A1GP productions, provides images from 60 cameras situated around the track, in the pits and on the cars.

A dedicated HD outside broadcast unit is used for the coverage of each race. It is transported around the globe to ensure that the quality of the coverage is the same regardless of location.

The crew consists of 130 production staff and engineers.

A1GP Productions has been working closely with the designers of the new A1GP Powered by Ferrari car since its inception to integrate new on board camera positions.

There will also be further telemetry available from the car, alongside more advanced TV graphics to give viewers a greater insight into the efforts of the driver inside the cockpit.

Richard Dorfman, director of broadcasting said: “It's an extremely exciting time for A1GP as we head into the 2008/09 season with plenty of interesting developments in the pipeline.

"We are always looking at ways to enhance the television viewers' experience, and we are proud to be at the cutting edge when it comes to quality TV production as A1GP continues to lead the way in motorsport broadcasting.”

A1GP is carried by more than 45 broadcasters worldwide, including Sky in the UK.