Arqiva is to license the technology behind its SeeSaw video-on-demand platform to third parties around the world.

The modular aggregation and distribution technology will be sold as a bespoke online service to international broadcasters, who will be able to either re-skin it for their own content and territory or adapt it to work within their existing VoD infrastructure.

Rob Hamlin, strategic development director for Arqiva, said: “[SeeSaw] is designed by broadcasters for broadcasters and meets clear demand for a proven, scalable and robust platform for aggregated IP-delivered video content.”

The SeeSaw technology was originally developed as Project Kangaroo by digital media systems integrator
Ioko, in association with BBC Worldwide, ITV and Channel 4. It was sold to Arqiva last year and launched as a commercial service in 2010.

At the same time, Ioko has announced it is teaming up with Samsung to develop direct-to-TV web applications for its TV sets. It is the first time the company has joined forces with a consumer electronic device manufacturer.

Ioko vice-president of media solutions Fearghal Kelly said: “There’s a growing appetite from consumers to access on-demand programming on their TVs. Ioko will help content providers capitalise on these emerging and lucrative
routes to market.”