Users of Avid editing and workflow systems are to be given the chance to directly influence how the company provides its technology, products and services in the future.

Working with the Avid Customer Association (ACA), the manufacturer is allowing ACA members to vote on technical, creative, business and investment decisions.

Avid chief executive Louis Hernandez, Jr said: “With the ACA Vote, we’re setting a precedent for the industry again by giving every ACA member the opportunity to influence our collective future with input towards new or improved offerings that will positively impact the community and the company.”