Create idents that build an immersive Christmas world.

Ident Red Bee Media

Client BBC

Brief Create a counterbalance to Christmas clichés with a celebration of the more magical, inspired and unexpected side of Christmas.

How it was done Each ident starts with a Christmas activity inspired by genres of BBC Two content.

Using a combination of a specially shot model town and animation, the camera pulls out to reveal a world of houses, hills, trees and streets full of curious, witty and occasionally irreverent goings on.

No Brain looked after the animation, with Red Bee Media and 15 Badgers the production companies. James de Zoete and Oliver Parsons were copywriter and creator while Laura Gould was producer.

Watch it Now, BBC2 or click here.