Creative agency BDA has appointed two new creative directors as it looks to “raise the bar” on the services it provides for contracted broadcast clients.


Sally Bowness (pictured, right), formerly of Red Bee Media, becomes creative director of promotions for the UK while World Wide Pictures’ Hannah Mably (pictured, left) takes up the role of creative director BDA Communication, working with corporate clients.

Bowness will look after BDA’s broadcast work for NBC Universal, ESPN and Discovery.

BDA group managing director Honor Barratt said:  “Sally’s experience of broadcast promotions and branding at the BBC is going to be a real asset to our team. Under her leadership we aim to raise the bar on creative for our contracted clients and we’re looking forward to seeing the results in our promotions output for NBCU and Discovery.

“Corporately she’s going to be great to have on the team [too],  encouraging us to change our perceived thinking on the BDA way of doing things.”

Previously creative director at Red Bee Media, Bowness was creatively responsible for all promotional output for BBC2, leading campaigns for series such as Top Gear, City Season and Simon Schama’s American Future as well as creatively directing the final refresh of the channel.

At the same time, Mably becomes creative director of BDA Communication. Mably was at World Wide Pictures for 13 years, with six of those as executive producer and head of corporate production.

BDA Communication creates film and online content for brands, including Barclays, British Gas and O2.

Oliver Rowe, the business director for BDA Communication, said: “We strive to challenge the received wisdom that corporate comms is ‘boring’ and  produce work that is fresh, effective and exciting.  Hannah brings a perfect mix of creativity and personality that will help us build on the brilliant work we’ve already done and offer our services to a wider pool of ambitious commissioners.”