Bruce Dunlop & Associates (BDA) has created new graphics and studio sets for ITV News that allows producers to place headline images in real-time into a moving 3D environment.
Launched this week, the new look is designed to bring the news shows closer to ITV1’s on-air look and to provide “greater quality, clarity and dynamic effects” than previously.
The programme’s virtual studio has been expanded into a much larger 3D virtual model while opening credits are being used as a vehicle to take viewers along a computer generated path, punctuated by the day’s top stories.
The set was designed and visualised in 3ds Max while the opening titles were built in Maya.
ITV News editor in chief David Mannion said “This is one of the most important developments in the history of ITV News as we rework our set and titles to put the human element at the heart of our journalism.”