German unit will combine operations from companies including Brainpool
Banijay’s push into live entertainment has expanded with a new division launched in Germany.
Banijay Germany Live will house Comedy Live Brands, Tour Booking, and the development of innovative live formats.
Companies MTS Live and Brainpool Live will subsequently be merged into the operation, with the latter remaining a label within the division.
Ingrid Langheld has been named chief exec of Banijay Germany Live, focusing on strategy and new business development.
Godehard Wolpers is responsible for Live Brands & TV Production as managing director, and Lara Aupke becomes managing director for Booking & Event Management.
Wolpers remains managing director of Brainpool TV, and MTS Management in Münster, with managing directors Töne Stallmeyer and Katharina Bok, will continue to operate.
Marcus Wolter, chief exec and co-founder of Banijay Germany, said: “We are convinced live entertainment is a high-growth, strategically important part of our future, which is why we are investing in expansion and consolidating live events under one umbrella.
“Our goal is to connect artists, brands, and audiences on new stages. Ingrid, together with Lara and Godehard and their strong team, will continue to develop Banijay Germany’s live business sustainably and with our full support.”
Langheld added: “We see ourselves as a reliable partner and full-service live entertainment agency for artists and creative professionals.
“Our goal is to offer them the best possible conditions to bring their ideas to the stage and create unforgettable live experiences together.”
Banijay Germany Live’s portfolio will include the Cologne Comedy Festival, Germany’s Best Comedians, NightWash, and the 1LIVE Comedy Night XXL.
The news is the latest development in Banijay Entertainment’s push into live events and experiences, following the launch of Banijay Live in 2023.
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