TikTok, Meta alum lands at Little Dot

All3Media’s Little Dot Studios has hired a former TikTok and Meta exec to oversee its content output from the US.

Erik Jordan becomes vice president of content strategy, US, and will lead the Little Dot Studios US content strategy team, which numbers more than 75 employees.

His remit includes driving the creative vision for the agency while supporting key client relationships, with a focus on delivering growth-oriented content strategies for the company’s partners across all major social platforms.

Jordan is based out of LA and reports into Ben Arnold, senior vice president of commercial operations.

The exec most recently co-founded his own digital marketing agency, which aimed to turn creative ideas into scalable strategies for entertainment and talent clients.

Before that, he had headed partnerships at TikTok and managed content partnerships for Meta across EMEA, having previously held marketing and content strategy positions at Capitol Records.

Little Dot has made a number of exec changes over the past nine months, including appointing James Loveridge and Robbie Spargo as co-managing directors, and hiring a Now exec as head of social creative for entertainment.

The company is also aiming to double its owned and operated (O&O) digital network channels to 160 by the end of 2025.

Of the new hire, Arnold said: “Erik brings a 360-degree perspective on the digital content ecosystem. His expertise in creating content strategies that shape culture and deliver real results will be invaluable as we continue to scale our US operations.”

Jordan added: “This feels like the natural next step in a journey that’s always been about building real relationships and making content that actually connects.

“Running my own agency (and surviving the algorithm) taught me how far great ideas can go when clients feel supported and the vibes are right. My time at TikTok and Meta gave me a front-row seat to how content moves at scale.”