The mathematical principle that two into one won't go clearly doesn't apply to broadcast technology exhibitions.

The marriage of the annual Broadcast Live and VideoForum events, which used to take place in June and February respectively, into one event has been universally welcomed by an industry which has long sought a single annual UK broadcast technology exhibition.

The advantage is that companies can focus their resources on one domestic event with an anticipated footfall of around 10,000. Good news, say the industry's broadcast technology manufacturers.

JVC Professional Europe communications manager Nick Fletcher goes one further. “The UK needs a show like Broadcast Live and VideoForum because not everyone is prepared to pay IBC and NAB prices.”

Fletcher says the timing of the show is better because it “helps get people's brains back into gear at the beginning of the year, rather than in the summer, where events are sandwiched between NAB and IBC”.