Apple, Sony and Avid have already signed up to Broadcast Live. Other confirmed exhibitors include Pro-Bell, Thomson, Leitch, Axon and Tektronix, Interplan TV and Snell & Wilcox.
The new event will reflect the changing nature of the broadcasting and content business with more emphasis on new and emerging media platforms and technologies. It will feature three zones: Create, Manage and Deliver, each with its own interactive features area.
The Create zone will target production and post technology, while the Manage area focuses on hardware, asset management and storage. The Delivery zone will focus on multiplatform delivery including mobile and IPTV.
There will also be a structured conference programme in the Broadcast Auditorium at the centre of the event, with key speakers on all issues related to the future of content including HD, IPTV, desktop editing and Digital Cinema.
"The world of content is changing and new challenges lie ahead for all involved, whether you are in the business of TV, film, commercials, mobile technology or corporate video," said Jon Baker, Broadcast publishing director. "Broadcast Live creates a single and unique event for anyone who is involved in the business of content creation or distribution. We have decided to launch this event from the success of the Broadcast Production Show, because this is how the market is developing and what those involved in content told us they wanted."
The event takes place from 20 to 22 June at Earls Court. Visit www.broadcastlive.co.uk to register.