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The rise in machine learning and artificial intelligence has pushed the boundaries of voice technology adoption. 

From optimisation and simplified processes to searchability, discoverability and ensuring the accessibility of video and audio content. Voice technology is driving a step-change in the media and broadcast industry.


Speechmatics surveyed media and broadcasting professionals from a variety of job seniorities and functions within media monitoring, media asset management, editing, subtitling and captioning, to gather insights into the state of voice recognition in the media and broadcast market.

The report explores:

• Drivers and motivations to adopting a voice strategy
• Key pain points and challenges to adoption
• The benefits of voice technology for the media and broadcast market
• Expectations on voice technology providers including relevant features, important aspects of voice and how they are measured