There are only around a dozen tickets left before the event sells out
There are just a final few tickets left for the Broadcast Sport Summit 2025, which takes place all day Wednesday (12 November) at The Emirates, London.
If you’d like to join the 300+ attendees in the room, please buy your ticket here, before the event sells out.
The Broadcast Sport Summit 2025 brings together speakers from across broadcasters, federations, production companies, agencies and brands.
The one-day conference has two streams of content as well as lunch and post-event networking drinks provided for attendees.
Topics including sport broadcasting, production, podcasts, social content, branded content, and more will be covered through the day.
Tickets are available here for £260 (exc VAT), with a discount for group ticket bookings.
The full programme is below, including speakers from Sky Sports, F1, AXA, DAZN, IMG, Premier Padel, Professional Squash Association, the EBU, Channel 4, BBC Sport, Matchroom, Global Fan Network and plenty more. Speakers include Women’s Rugby World Cup winner Rosie Galligan and comedian Maisie Adam.
The Broadcast Sport Summit 2025 is sponsored by dock10, ES Broadcast, Appear, Emergent, Engage, Jigsaw24 Media, M2A Media, AJA, Audio Network, Fujifilm, Diagnal, Globecast, and Vizrt.
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Broadcast Sport Summit 2025 programme
8:30 - Registration, Networking and Conference Opens
9:15 - Welcome
Speakers: Rachel Stringer, Sports Broadcaster
Jake Bickerton, Editorial Director - Broadcast Sport
9:20 - Fireside Chat with Formula 1’s Dean Locke
Sponsored by ES Broadcast
Chair: Brian Clark, Global Commercial Officer - ES Media Group
Speaker: Dean Locke, Director of Broadcast, Media & Digital - Formula 1
In this exclusive fireside chat, Dean will share what it’s really like behind the scenes of one of the most complex broadcast operations in the world.
9:50 - The Rise and Commercial Power of Women’s Sport
Chair: Nicole Holliday, Sports & Entertainment Presenter
Speakers: Maisie Adam, Comedian
Rosie Galligan, England & Saracens Rugby Player & World Cup Champion
Louise Gwilliam, Talent Director - Crowd Network
Ben Robinson, Lead Consultant - Two Circles
Holly Flatley, Head of Broadcast - Premier Padel
This panel will look at what women’s sport should focus on to continue its growth story. Is an alternative path emerging, where it doesn’t follow in the footsteps of men’s competitions and rely on large broadcast rights deals, but instead looks to a mix of sponsorship, enhanced digital strategies and more to make its own route?
10:35 - Fireside Chat with Sky Sports’ Yath Gangakumaran
Chair: Adam Smith, Sky Sports Presenter & Broadcaster
Speaker: Yath Gangakumaran, Executive Director, Commercial - Sky Sports
Hear from Yath Gangakumaran, who leads the commercial team at Sky Sports, handling rights acquisitions, strategy, insight, business development and partnerships.
10:35 - World Archery’s In-House Production Revolution
Sponsored by Appear
Chair: Kai Bechtold, Sales Director - Appear
Speakers: Chris Wells, Head of Communications - World Archery
In this masterclass, World Archery’s Chris Wells and Appear’s Kai Bechtold reveal how the federation took control of its live coverage by bringing production entirely in-house via an innovative IP workflow using Secure Reliable Transport (SRT) and Appear’s X Platform.
10:55 - Coffee Break
11:30 - Game-Changing AI and Automation in Production and Graphics
Sponsored by Emergent & Vizrt
Chair: Emily Pryor, Marketing Director - Red Bee Media
Speakers: David Jorba, Co-Founder & Chief Business, Strategy Officer - Emergent
Andrew O’Neil, VP Sports, Strategy & Growth - Vizrt
Louise Lawler, Head of Content - EBU
It’s now possible for automated camera systems and AI to provide sports fans with coverage akin to human-captured footage, complete with scoreboards, branding and data-driven sports graphics and insights. AI can also handle the highlights production, creating personalised content for different audiences. Meanwhile, genAI is making its mark on sports content, where AI-generated content is increasingly a part of the content mix.
11:30 - Has the Sports Doc Boom Peaked? Fatigue Vs Demand
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Lucy Cutler, Creative Director - FilmNova
Rick Murray, CEO - Workerbee
John McKenna, Co-Founder & CEO - Noah Media Group
Claire McArdle, Co-CEO - CMG Productions
From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?
12:15 - The 2025 FIFA Club World Cup: A Global Showcase for the New Era of Sports Rights
Sponsored by M2A Media
Chair: Larissa Görner-Meeus, Founder - LaraMedia
Speakers: Andy Wilson, VP of Customer Success - M2A Media
Paul Anderson, Senior Technical Account Manager - AWS
This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Featuring senior leaders from AWS and M2A Media, the session will unpack the commercial and strategic implications of the 2025 FIFA Club World Cup: a 32-team global tournament, broadcast across dozens of territories, reaching an audience that exceeded 100 million viewers worldwide.
12:15 - Why Sports Podcasts Are Going Video-First & What it Means for Traditional TV
Chair: Charlie Copsey, CEO & Founder - Underground Fan Club
Speakers: Jim Salveson, Director of Sport - Sport Social Podcast Network
Derek Brown, Director of Digital, News Broadcasting - News UK
Jonny Kanagasooriam, Head of Content - BBC Sounds
While video podcasts have long been part of the sport content ecosystem, recent years have seen a marked increase in the quality of production. Having moved from recorded Zoom calls to professional setups with studios and multiple cameras, will podcasts become no different to TV? Why have they taken this step, and what could it mean for factors such as the barriers to entry and the future of audio-only shows?
12:45 - Lunch
13:50 - The Essential Tech Driving Sports Production in 2025
Sponsored by Jigsaw24
Chair: Charlote Wheeler, Director, Broadcast Tech & Sport Group
Speakers: Sean Mulhern, Chief Technical Innovation Officer - Gravity Media
Tom Bucknall, Technical Producer - Sunset+Vine
Chris Bailey, Head of Innovation M&E - Jigsaw24
This panel puts the spotlight on the tech that’s currently playing a key role in elevating sports production, sports broadcasts, and all forms of sports content. The panellists will discuss the tech they find indispensable now, as well as the broader tech trends that are driving innovations in sports broadcasting.
13:50 - Game On: Innovations in Sports Broadcasting on the World Stage
Sponsored by dock10
Chair: Sadie Groom, Founder & CEO, Bubble Agency
Speakers: John Murphy, Creative Director, Motion - BBC Sport
Richard Wormwell, Head of Innovation - dock10
Join John Murphy of BBC Sport and Richard Wormwell of dock10 for a dynamic conversation exploring the evolving world of studio-based sports broadcasting. From cutting-edge virtual production to live coverage of world-stage sporting events, they’ll discuss how innovation, technology, and creative collaboration are redefining the viewer experience.
14:25 - The Big Shift in Sports Content Distribution: Streamers, D2C, TV & Social
Sponsored by Globecast
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Chris Guinness, Executive Vice President and Global Head of Sales - IMG
Emily Frazer, CEO - Matchroom Multi Sport & the World Nineball Tour
Melissa Soobratty, Head of Media & Marketing - Professional Squash Association
Steve MacMurray, Head of Digital Media Development, Contribution - Globecast
The way audiences consume sport is evolving at speed and so is the way it’s commissioned, distributed, and monetised. From billion-pound streamer deals to direct-to-fan platforms and social-first storytelling, sports content is no longer confined to linear TV or even live events. This panel explores how broadcasters, streamers, producers, and rights holders are adapting to this fragmented, fast-moving ecosystem.
15:00 - The Reality of Live Remote Production - When it Works (and When it Doesn’t)
Sponsored by AJA
Chair: Jake Bickerton, Editorial Director - Broadcast Sport
Speakers: Sally Wood, Vice President and Head of Golf Content - IMG
Emily Merron, Senior Technical Producer - Aurora Media Worldwide
Andy Bellamy, Director, Technical Sales EMEA - AJA Video Systems
Chris Carpenter, Executive Producer - SailGP
Before the pandemic, there were very few examples of large-scale remote production. Early experiments were met with awe and wonder at the technology that was making it possible. The pandemic opened the floodgates for remote production, with even top-tier sports getting remotely produced. This panel debates the pros and cons of remote production, and whether there’s any turning back, or any desire to turn back.
15:00 - Beyond the Logo – The Strategic Value of Brand Partnerships in Sport
Chair: Katerina Tornari, Global Commercial Advisor
Speakers: Hayden Clottey, Head of Sport - InterTalent Group
Samantha Ford, Head of Brand Content & Social Media - AXA UK
Rob Mosley, Founder & Strategy Partner - Nonsense
Clubs and federations increasingly view sponsorships as more than just financial backing. This session explores how brand partnerships can elevate fan engagement, enhance global visibility, and build credibility for teams and federations. Real-world case studies will showcase how aligning with the right brand can create authentic storytelling and long-term growth.
15:30 - Coffee Break
16:05 - Beyond Live: Alternative Commentary, Near-Live Highlights, Social Content & Second Screen Strategies
Chair: Max Miller, Senior Reporter - Broadcast Sport
Speakers: Jim Harrison, Head of Digital at Icons Series
Ryan Deluchi, Managing Director - Sift
Sharon Fuller, SVP, Sport Strategy - OS Studios
Chrissie Hoolahan, Senior Director, Content and Creator Partnerships - DAZN
Live sport is one of the few appointment-to-view experiences left in TV and streaming, but new demands for surrounding content are still being made. How can rights holders, broadcasters and production companies approach innovations such as alternative commentary from famous fans and influencers without them becoming a gimmick?
16:05 - Fireside Chat with Channel 4’s Pete Andrews
Chair: Gavin Ramjaun, Sports Presenter & Journalist
Speakers: Pete Andrews, Head of Sport - Channel 4
Hear from Channel 4 Head of Sport Pete Andrews on the future of free-to-air sport broadcasting.
16:40 - Creator-Led YouTube Sports Entertainment Formats
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Becky Gardner, Head of Originals - LADBible
Robbie Spargo, Co-Managing Director, Agency - Little Dot Studios
Dave Horner, Head of Sports - After Party Studios
Brett Lotriet Best, CEO - Global Fan Network
This session investigates the growth of creator-led YouTube sports content, how it differs from traditional sport’s content, good and bad examples of it, and whether TV platforms offer anything to creators they don’t already have through YouTube, and vice versa.
17:30 - Closing Remarks
Speaker: Rachel Stringer, Sports Broadcaster
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