DAZN adds X to Club World Cup partners

DAZN has partnered with social platform X to promote the Club World Cup this month. 

The broadcaster agreed a global rights deal with FIFA to show the expanded 63-match tournament, which runs 14 June-13 July across the US. It has also sublicenced some of the matches to 5 in the UK. 

DAZN will share exclusive content, including real-time highlights, from the Club World Cup on X, as well as using Twitter’s Amplify advertising tools to open up sponsorship opportunities. 

This is the latest in a number of partnerships DAZN has announced for the tournament, including with fellow social platform TikTok - where a Club World Cup content hub will host behind-the-scenes access, match highlights, creator/athlete takeovers, and real-time fan reactions. There have also been content partnerships with The Rest Is Football podcast, and well-known football transfer journalist Fabrizio Romano. 

Joe Caporoso, president of DAZN’s digital content division Team Whistle, said. “As the home of global sport, DAZN is committed to delivering the biggest moments to fans wherever they are. Our partnership with X allows us to bring the excitement of the FIFA Club World Cup 2025 directly into the global conversation, reaching millions of passionate supporters in real time.”

Amy Elkins, global head of strategic partnerships at X, said “X is the epicenter of global sports conversation, where the world’s most passionate fandoms unite in real time to share highlights, spark debates, and forge connections. We’re thrilled to partner with DAZN to bring the excitement of the FIFA Club World Cup 2025 to millions. This collaboration strengthens our growing portfolio of global sports partnerships and reinforces X as the ultimate destination for sports fandom.”