Southend United v Carlisle United on Saturday (8 November), kicking off at 5.30pm, will be streamed on TikTok, with more matches to follow
DAZN, is to stream National League football live and free via TikTok Live.
The first match will be streamed live on Saturday, 8 November, with Southend United v Carlisle United kicking off at 5.30pm and airing on the @dazn_nationalleague TikTok channel.
The live stream is part of DAZN and TikTok’s shared ambition to make live football more accessible, interactive and social for fans, says DAZN.
DAZN hasn’t announced the next match it will stream after the Southend United V Carlisle United match, but says it is “exploring further opportunities this season to bring more National League football and behind-the-scenes content to audiences worldwide”.
In the meantine, DAZN and TikTok will host a workshop for all 72 National League clubs to help them make the most of TikTok, from storytelling and live content creation to fan engagement strategies.
Pete Oliver, CEO of growth markets at DAZN, said: “This collaboration with TikTok is an important moment in DAZN’s longstanding partnership with the National League. Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences. DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”
Phil Alexander, CEO of the National League, added: “Our partnership with DAZN and TikTok brings clubs closer to their communities and helps shine a spotlight on the National League at a crucial moment. By making National League football available live and free on DAZN’s TikTok channel, we’re giving fans everywhere the chance to connect with the game they love, while building momentum for the 3UP campaign. This is a fantastic opportunity to amplify our voice, as well as that of the clubs, players, MPs, the Football Supporters Association and fans that are calling for change.”
Abbie Raybould, sports lead at TikTok UK said: “Football is at the heart of TikTok’s global community, it’s the number one sport our users follow, watch and play. Collaborating with DAZN to bring the National League to TikTok Live is a big step towards making football more accessible, immersive and interactive - championing the community spirit that underpins the national game. TikTok is a platform that celebrates authentic, local stories and this collaboration will bring fans closer to their favourite clubs.”
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