The urban basketball competition’s 2025 season spanned 22 territories with broadcast coverage across more than 200 markets
The FIBA 3x3 World Tour 2025 has released engagement figures for its digital content that shows a significant rise in interest in the 3x3 basketball competition.
The FIBA 3x3 World Tour 2025 included pro events across Europe, Asia, the Middle East and the Americas, with broadcast coverage spanning more than 200 territories via digital platforms and linear television.
Across the 2025 season, the FIBA 3x3 World Tour generated more than one billion digital content “views and exposures” across social and digital platforms.
Throughout the season, digital content focused on highlighting the speed, intensity and urban identity of 3x3 basketball, with an emphasis on short-form, platform-native storytelling.
Short-form videos showcased key moments, player highlights and event atmosphere across social platforms.
Across social platforms, total followers increased from 7.3 million in 2024 to 10.0 million in 2025, representing a 37% percent year-on-year growth.
The FIBA 3x3 World Tour 2025 hosted events across 22 territories, with each stop providing a unique cultural backdrop while maintaining a distinctive look, feel and energy. Games are played in venues from city centers to purpose-built urban venues. Content from the games aims to effectively translate the live atmosphere to digital and broadcast audiences worldwide.
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