Ease Live has introduced a service called On-Stream Ads, which aims to make ads more interesting, more personalised and less intrusive during key moments of live events.

On-Stream Ads are integrated with Google Ad Manager and enable innovative ad formats on top of video streams. The ads automatically appear on a section of the screen when, say, a goal is scored in a football match, and don’t interrupt the action. They appear across all devices and platforms – online, mobile, connected TV, Apple TV and Roku.

The ads are delivered client side and make any game moment an ad moment, says Ease Live. The ads are less intrusive and more relevant as they are targetted and personalised.

They display on top of the stream, and integrate on top of the video player, client-side, meaning no changes to your streams.

“By placing client-side display ads on top of live streams, we unlock a unique balance – premium inventory for advertisers, higher CPMs for rights holders, and a smoother experience for fans who see relevant ads seamlessly tied to real game moments,” says Kjetil Horneland, CEO, Ease Live.