Joymo creates global streaming home for MMA

The International Mixed Martial Arts Federation (IMMAF) – the global body for MMA – has worked with D2C streaming platform Joymo to create IMMAF.tv, a digital content hub for the sport.

The dedicated video streaming platform launched with live coverage of the IMMAF Youth World Championships, which registered record-breaking social media reach and athlete participation, says IMMAF.

Coverage of the event was streamed in 48 countries via IMMAF.tv, with more than 170,000 plays of content and over 750 days-worth of cumulative watch-time.

The platform will continue to broadcast exclusive live and on-demand content from IMMAF events. Including the 2025 IMMAF World Championships in Tbilisi, Georgia, (27 September - 2 October) and the 2025 IMMAF Pan American Championships from Monterrey, Mexico (16-22 November).

“With an estimated audience of nearly half a billion people globally, mixed martial arts is the fastest-growing sport in the world. Our goal is to make IMMAF.tv the number one destination for the amateur side of the sport, using Joymo’s technology to meet the demand of that rapidly expanding fanbase, eager for more MMA coverage,” said IMMAF CEO, Densign White.

“IMMAF’s focus on developing amateur mixed martial arts globally, means that increased event coverage is crucial and with our first event with Joymo, we engaged fans in 48 countries who consumed hundreds of thousands of hours of competition.

Joymo is helping us enhance the visibility of MMA and provides control over our data, audience, and commercial assets, creating a sustainable and strategic model for long-term growth.”

“Joymo is delighted that the IMMAF recognised our technical expertise and experience in developing bespoke digital streaming solutions to power IMMAF.tv, a crucial platform for MMA’s continued growth,” added Joymo chief operating officer, Marius Larsen.

“This partnership will help expand the sport from recreational to elite levels and build stronger connections with athletes, members, and fans, underpinning the next phase of MMA’s incredible growth trajectory.

“IMMAF.tv enables deeper and broader coverage of IMMAF events and provides the organisation with audience data, insights, and commercial opportunities that will help to grow the sport for generations to come,” said Larsen.

Founded in 2012, IMMAF organises elite amateur nations tournaments all over the world, through its flagship World and Continental Championships for seniors, juniors and youths from the ages of 10 years upwards.

MMA fans can access IMMAF.tv via a monthly subscription (£8.99) or a pay-per-view event pass specific for the event, which enables live or on demand for 21 days from the first watch. The service is available via smartphone, tablet or laptop and on smart TVs via Chromecast or AirPlay.