HBA Media reveals the extensive coverage plans of international broadcasters of the prestigious event

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Royal Ascot (Tuesday 17 June to Saturday 21 June) will be broadcast in over 180 territories through 30 broadcasters, reveals horse racing media rights specialist HBA Media.

The company partnered with Ascot Racecourse to sell international rights for the famed horse racing event.

This year’s distribution includes five new broadcasters – Abu Dhabi Media (Yas TV) (MENA), Charlton (Israel), FanCode (India), WeDo Asia (Southeast Asia) and D-Smart (Turkey). Furthermore, NBC and Peacock will showcase the Royal Meeting across their linear and digital channels – taking the enhanced World Feed for the first time – coupled with an on-course presence later in the week with presenters Nick Luck and Britney Eurton. 

The content packages available to broadcasters are:  

•    Daily five-hour coverage of ITV Racing’s World Feed, which includes the full 35-race card taking place across the Royal Meeting. The enhanced production, presented by Tom Stanley, Michelle Yu and Aly Vance, alongside former jockey Meg Nicholls and Irish specialist Jane Mangan, will provide broadcasters with uninterrupted coverage. 

•    CJR90 – Designed with a worldwide audience in mind, the bespoke 90-minute live show will contain exclusive interviews, expert analysis, curated features and the very best of the action and lifestyle from Gold Cup Day (Thursday).  The CJR talent will be joined by a new sporting recruit, former sprinter Harry Aikines, who in making his Royal Ascot debut will help capture the excitement, elegance and global appeal of the Royal Meeting. 

•    The Royal Procession: Celebrating 200 Years – In celebration of the Royal Procession, Ascot has commissioned a 24-minute feature produced by Equine Productions. The short documentary will be offered as complimentary content to broadcasters, delivering highly sought-after factual programming that charts the history and heritage of the famed opening to the Royal Meeting.  

Since 1825 this tradition has stood the test of time and through captivating visuals, first-hand experiences and expert commentary by Alice Loxton, the programme will trace the origins of this ceremonial journey from Windsor Castle to Ascot Racecourse showcasing its role in connecting the monarchy with the public and celebrating British culture at its finest. 

ITV Racing will present their coverage live from Ascot Racecourse in daily five-hour programmes, with Sky Sports Racing and Virgin Media supplementing the UK and Irish audience offering. 

In the US, NBC and Peacock will broadcast the entire Royal Meeting, with ESPN catering for Latin and South American fans. Broadcast giants, Rogers, will make the Royal Meeting freely available to a Canadian audience on SportsNet with Racing.com and Sky Racing catering for the Australian audience. 

European coverage will be complemented by committed broadcasters RAI (Italy), Setanta (Baltics and Eurasia), Polsat (Poland), CYTA (Cyprus), WeDo Sport (Germany, Switzerland and Austria), Silknet (Georgia), D-Smart (Turkey) and Viaplay (Netherlands, Scandinavia). 

Equidia will be onsite, covering a host of hopeful contenders making the trip across the Channel. Eurovision Sport will continue to provide a broadcast window for Royal Ascot in 20 “dark market territories” through a partnership with EBU.

Elsewhere, an exclusive agreement with OTT streaming platform FanCode (India) – one of India’s biggest channels that goes into 160 million homes – ensures the event is accessible to a multi-million regional audience. While SuperSport has renewed its deal that sees Royal Ascot broadcast across 52 territories in sub-Saharan Africa.  

Coverage in the Middle East includes DMI, Al Kass and Charlton, their footprint spanning 20 territories.  Across Asia, the Green Channel and Netkeiba will service Japanese audience’s expectant of the nation’s first Royal winner. In addition, Abu Dhabi Media (Yas TV) (MENA) returns to racing after a four-year absence to broadcast the full World Feed every day, as part of a newly signed one-year deal featuring multiple international race events.

Globally, BBC HD Maritime will ensure full coverage of the Royal Meeting on Anuvu cruise ships, while Sport24 will make the CJR90 programme available on 10 airlines around the world.  Magazine show TransWorld Sport will ensure the focus remains on Ascot even after the conclusion of its premier event. 

Frank Sale, chief executive at HBA Media, said: “Each year, we take immense pride in amplifying the global presence of Royal Ascot on behalf of Ascot Racecourse. The sustained strength of our international distribution reflects not only the prestige of the Royal Meeting but also the depth of our partnerships across the broadcast landscape. Through compelling programming such as CJR90 and The Royal Procession, we’re not just expanding the event’s global footprint — but focusing our attention on ensuring we resonate with audiences around the world with engaging programming.”

Johnathan Gregory, chief commercial officer, Ascot Racecourse, added: “We’re incredibly proud of Royal Ascot and the enduring appeal it continues to hold for audiences around the world. None of this would be possible without the support and collaboration of our international broadcast partners, whose commitment plays such a vital role in showcasing the excitement, heritage and prestige of the Royal meeting. This year is particularly special as we mark the 200th anniversary of the Royal Procession – a milestone we’re delighted to honour through a specially commissioned programme that brings this historic tradition to life for a global audience.”