Brands can bid to secure a 30-second spot during the opening weekend clash between Chelsea and Crystal Palace
Sky Media has launched a live, blind auction offering brands the opportunity to secure an advertising spot in the return of the Premier League.
Brands can bid directly on the Sports Marketplace platform to secure a 30-second spot during the opening weekend clash between Chelsea and Crystal Palace.
The auction is blind, meaning that all bids are submitted confidentially and participants cannot see competing offers. There is no minimum bid, and brands can submit multiple entries to increase their chances of winning.
The auction closes on 8 August, with the winner announced on 12 August.
Launched in March, Sports Marketplace was designed to make it faster and easier for brands to access live sport opportunities across Sky, Paramount and TNT Sports.
To date, 41% of participating brands have been new to Sky, and 60% were advertising in sport for the very first time.
The platform now has over 1,000 registered users and a weekly newsletter audience made up of planners, buyers, and brand marketers.
Dan Cohen, director of transformation and strategic projects at Sky Media, said: “We launched the Sports Marketplace knowing there was a huge untapped potential for more brands to engage with live sport, and the response has exceeded expectations. It’s clear there’s plenty of demand for a simpler, faster way to tap into the power of live sport, whether you’re a global brand, or a local business looking to make a big impact. This next phase gives advertisers of all sizes the tools they need to turn sporting moments into meaningful business outcomes.”
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