Ad production company The Business has set up a division to deal with commercial ideas. Russell Jarman Price (ex-Still Price, DNA) is to head the department, which will look to develop branding, programming and advertising opportunities for agencies and brand owners. Jarman Price said projects will include advertiser-funded programming and both iTV and broader based digital communications solutions. Work secured so far includes a pilot for an interactive Scandinavian dating show, Chemistry.
Ad production company The Business has set up a division to deal with commercial ideas. Russell Jarman Price (ex-Still Price, DNA) is to head the department, which will look to develop branding, programming and advertising opportunities for agencies and brand owners. Jarman Price said projects will include advertiser-funded programming and both iTV and broader based digital communications solutions. Work secured so far includes a pilot for an interactive Scandinavian dating show, Chemistry.
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