How Artem created a soul-singing puppet for a series of Goodfella's pizza idents produced as part of the sponsorship of Harry Hill's TV Burp and You've Been Framed.

Artem, working for post facilities group The Farm, was asked to design and make a ‘soul singer' ventriloquist style puppet character with working mouth, eyes and eyebrows that could be used across a series of idents.

To complete the job, the puppet's head and hands were sculpted in clay to create the fibreglass versions.

The mouth was cast in foam latex to pronounce the catchphrase “it's Gooood”.

During recording the head and mouth were operated by puppeteer Nigel Plaskitt, while Artem Technicians controlled the eyes, eyebrows, arms and legs.

The idents are currently airing on Saturday nights on ITV1.

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