Soho facility Image Makers Digital (IMD) is using a kit investment of£300,000 as the springboard to rebrand, writes Rick Dacey.
Soho facility Image Makers Digital (IMD) is using a kit investment of £300,000 as the springboard to rebrand, writes Rick Dacey.

The company has spent about £300,000 on upgrading its eight edit suites and co-founders Jason Kosbab and Alex Goodes felt that it was time to 'shake things up', which included renaming the business as The Facility. Kosbab explained: 'Fourteen years ago, people knew us as the two guys from Image Makers but now we're 16 people, in a five-storey building in Soho, with some top-of-the-line suites.'

The suites, four Adrenalines, one Symphony, one XSI 3D graphics, one Nitris DS and one ProTools 5.1 audio, will operate in a virtual environment which will allow any room to be plugged into any specified editing or graphics machine. Each job will be able to go through every process that The Facility has to offer without clients having to move from their seats.

IMD has enjoyed year-on-year growth since its inception 14 years ago, with last year the most successful to date. This first quarter is up 23% in gross terms, compared to Q1 last year, and Kosbab believes that the trend is set to continue. 'The market is turning around slowly. There are more quotes and more jobs on the horizon,' he said.