Audio post house China Blue is investing nearly£250,000 in constructing a 5.1 ProTools HD studio with the aim of bolstering client retention, writes Rick Dacey
Audio post house China Blue is investing nearly £250,000 in constructing a 5.1 ProTools HD studio with the aim of bolstering client retention, writes Rick Dacey
Managing director David Hamilton-Smith said that he believed it was necessary to invest as many clients were recording with China Blue but then taking their dubbing and mixing business elsewhere. 'What we want to do is increase our retention of clients so that our voiceover business, which is currently the top-heavy end of operations, becomes the secondary source of business,' he said.
The studio, which is being equipped with widescreen projection, floated floors and a pro-control system, will be operated by dubbing mixer Stephen Cook, whose portfolio includes work for the Discovery Channel and MTV as well as theatrical releases. He joins from CTV St John's Wood in May.
Discussing the appointment, Hamilton-Smith said Cook had come 'highly recommended' and that he had 'already paved his way with his input and enthusiasm into the design of the suite'.
The suite has received positive interest in the form of bookings for film restoration, re-dubbing mono and stereo soundtracks into 5.1 for DVD, and TV surround sound for both drama and commercial work.