Comment – Page 82
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CommentBuilding a fan journey that lasts beyond the Champions League Final
Dan Wood, managing director of Creative Futures UK at EssenceMediacom, looks at how broadcasters can learn from advertisers for the big games
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CommentHow advertising could future-proof British storytelling
James Grant, SVP Advanced TV, Equativ, looks at advertising’s place in the future of TV
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CommentThe time is right to overhaul freelancer rates
Our outdated budget banding structure creates inconsistancy and confusion over budgets and how much freelancers should expect to be paid
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CommentHow to maximise your relationship with VFX
Emma Kolasinska at Lux Aeterna explains how VFX artists can help solve story challenges and elevate your project without inflating the budget
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CommentHow to bring live to FAST
Roger Franklin, chief strategy officer at LTN, looks at how live content could be vital for FAST
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CommentWhy tech, not tariffs, could help US production
Scott Man, co-founder and co-CEO of Flawless, believes Trump’s tariffs are misguided
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CommentPutting a price on energy efficiency in streaming
Damien Sterkers, video solutions marketing director at Broadpeak, looks at how streamers can profit from being more sustainable
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CommentWhy immersive storytelling has come of age
Immersive series director Charlotte Mikkelborg extols the virtues of producing great content for the Apple Vision Pro
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CommentThe hidden costs in post-production budgets
Samuel Edney, managing director of CETA Software, looks at where post houses spend, and how to budget for it
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CommentMobeen Azhar: The start I needed and the future we crave
The industry needs talented individuals offering new perspectives to join its ranks - to acheive that, we must invest in the pipeline
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CommentTrue indies have always been the outliers – but we must persevere
Nicholas Sercombe reflects on an increasingly difficult world for independent production companies
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CommentHow to launch your own virtual production studio
Ben Gunkel, broadcast manager, EMEA, at Disguise, explains how to set up your own virtual production studio
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CommentWhy deepfakes are the next big threat to broadcast credibility
Matt Stagg explains why sports broadcasters are particularly susceptible to deepfakes and how to avoid getting caught out
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CommentThe development credit row points to the need for a bigger industry rethink
Give credit where it’s due, but industry must be open to equitable models of pay and collaboration, writes Jon Willers
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CommentPost-production shouldn’t be an afterthought
Collaboration with post teams from inception to completion can yield dividends, says Arrow Media’s head of post-production Kyran Speirs
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CommentRoy Ackerman: Theatrical feature docs are not the only game in town
Powerful, independent films still have a place on linear channels, with cuts to running times and budgets
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CommentI got £50,000 to explore how PSBs could win over Gen Z - this what I found
Wider regulation and content designed for social media will help bring in younger audiences, Toby Cameron says
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CommentThe Esports Olympics are coming – are broadcasters ready?
Ulrich Schulze, SVP of game ecosystems at ESL FACEIT Group, looks at how broadcasters will have to adapt their sport coverage for esports
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CommentRecognition is key to happy and productive workforces in difficult times
Improving staff wellbeing doesn’t have to cost money, says psychologist Janet Evans
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CommentAdolescence is a shot in the arm for UK drama, not its death knell
The global appetite for British stories is vast, and can be captured by all parts of the industry