Comment – Page 88
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CommentHow media companies should manage AI partnerships
Jose Puga, CEO of Imaginario, gives his advice on working with AI service providers
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CommentThe media’s role in shaping the Olympics’ gender equality narrative
Eva El Khoury, account manager at The PHA Group, explains the state of play for gender equality at Paris 2024
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CommentHollywood on trial: What can UK producers learn from the Alec Baldwin case?
Legal expert Mary Lawrence asks whether the case against Alec Baldwin was unique to filming in New Mexico or are there wider lessons to be learned?
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CommentWhy live blogs & broadcast content are a winning combination
Naomi Owusu, co-founder and CEO of Tickaroo, believes live blogs with video content are vital to growing broadcast audiences
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CommentAre we entering a new era of sonic sport brands?
Gus Nisbet, head of creative strategy at MassiveMusic, looks at what’s next for music and sport programming
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CommentWhy context is key for streaming platforms
Toby Richards, strategy and planning director at Once Upon A Time, explains where streamers can target advertising and partnerships
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CommentHow FAST can help niche leagues & lower league teams
Tom Buffolano, head of business development at Tata Communications, sees FAST unlocking new audiences for smaller sports organisations
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CommentProven IP vs new ideas: the fight for the future of children’s animation
Eaglet’s Massimo Fenati challenges the kids sector to be bolder in its search for new hits
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CommentKate Bulkley: Why it’s not simply a case of either linear or streaming
Success for broadcasters depends on effectively using linear as a means to support a digital-first strategy
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CommentKarl Warner: Commissioning, The Third Way
If social has become the third priority for broadcasters after linear and on-demand, is it time to commission differently?
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CommentHow to utilise the summer of sport for brand building
Calum Hollington, media executive at Wake The Bear, gives his advice on reaching sport fans this summer
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CommentThree ways sport will conquer FAST
C15 Studio president and co-founder Amory B. Schwartz gives his reasons why sport will be key to FAST channels
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CommentFaraz Osman: We need clear rules on the use of AI in programming
To avoid future scandals over fakery, broadcasters must set out exactly what is and isn’t acceptable with this new technology
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CommentHow to make AI a force for good
Self-regulation from within the sector is key, says Papercup’s Jesse Shemen
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CommentMichael Mosley proved there’s talent out there – just make sure you’re open-minded
Michael Mosley is testament to the fact that you don’t have to follow traditional paths to find true stars
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CommentHot Shots’ talent continues to shine
‘At a time of exceptionally tough market conditions, one thing is certain: the talent we need to continue making brilliant telly exists in spades’
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CommentBroadcasters must adjust their talent setting to snag online viewers
Online creators know what audiences want and are reaping the rewards - telly needs to attract this talent if it hopes to keep up
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CommentHow broadcasters can win on social media in the summer of sport
Jack Edwards, account director at The Goat Agency, gives his tips on approaching social content
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CommentTalk of the ‘old boy’ problem is missing from our EDI conversations
The dominance of the privately-educated in TV means the industry is missing out, says one anonymous writer
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CommentTop tips for engaging Gen Z during the summer of sport
Shira Jeczmien, founder and CEO of Screenshot Media, gives her advice on targeting younger viewers