An iconic visual metaphor, created by Dunning Eley Jones, that would resonate across all international territories.

Design company: Dunning Eley Jones

Client: BBC Entertainment

How it was done: The concept was based on water fountains, with each ident having its own unique genre themed “fountain display”. Matt Penney, creative director at Dunning Eley Jones, describes the effect as “rich, colourful, vibrant and entertaining.” The project director was San San Chan.

Watch it: Across the channel in SE Asia, India, Poland, Africa, and Latin America.

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