Branding created by Jump for a new ITV1 gameshow.

Design company: Jump

Client: ITV

Brief: To create a dynamic and glossy programme brand that reflects the “big show” nature of a new ITV1 gameshow.

How it was done: 3D text and logo elements were modelled and lit by animator Gerald Chrome using Maya. Chrome then created a competing star and disc to race around the elements as they move through the screen to form the programme logo. The 3D was composited, graded and lighting effects added in After Effects by Simon Wade.

Watch it: From Sunday 20 April on ITV1.

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