New branding work done by Liquid TV for the BBC's coverage of the 2009 Formula One season.

Design company: Liquid TV

Client: BBC

Brief: To create a new brand that could out maneuver it's previous on-air years. It would need to invigorate, inject new zeal but also be instantly recognisable.

How it was done: Conceptualised by Tim Varlow, Asra Alikhan and Vic Martinez the brand is a fusion of all that embodies F1 and so throughout the teams and the cars appear to fuse and defuse with one another from the brooding intro to the explosive grit and tussle of the race. Gabriel Edwards combined specially shot Red camera footage with original CGI created in Maya extensively pre-visualising the animation and employing filmic constraints to evolve a credible race sequence.

Watch it: From 28 March on BBC1