Design Company: Artillery.tv
Client: Virgin Media
Brief: To create a promo that invites the viewer to engage with and influence the channel programming in return for rewards.
How it was done: Directors Richard Tilley and Calum Macdiarmid used a combination of cardboard boxes, clever lighting and old-fashioned storytelling to engage the viewer while depicting the brand name. The whole sequence is stop-frame animation. It was shot in-camera on a Nikon D70s connected to a Macbook Pro running Istopmotion.
Watch it: Now on Virgin 1.