A stop-frame animation promo created by Artillery.tv for Virgin Media.

Design Company: Artillery.tv

Client: Virgin Media

Brief: To create a promo that invites the viewer to engage with and influence the channel programming in return for rewards.

How it was done: Directors Richard Tilley and Calum Macdiarmid used a combination of cardboard boxes, clever lighting and old-fashioned storytelling to engage the viewer while depicting the brand name. The whole sequence is stop-frame animation. It was shot in-camera on a Nikon D70s connected to a Macbook Pro running Istopmotion.

Watch it: Now on Virgin 1.