Indents and promos illustrating a world that challenges, provokes thought and introduces new ideas.

Winner: BBC2

Creative company: Red Bee Media

What did it comprise? The submission included campaigns for Wonderland, House of Saddam, Heroes, 2 Dimensions and channel idents for Xmas. There were also TV and print campaigns for White Season from Rainey Kelly Campbell Rolfe and for The Culture Show from Fallon.

Shown: Over the past year on BBC2.