An identity to appeal to boys created around four cartoon characters that co-exist with kids in the real world.

Winner: Nick Toon for Nickelodeon

Creative team: Nickelodeon in-house

How it was done: Backgrounds were filmed in HD then the 3D characters were animated using Maya by Studio AKA, led by Steve Small. Everything was graded to give it a wobbly home-video quality. Small's animations were honed into a coherent warped world-view by the in-house team of Tracey Cleand, Akin Akinsiku and Peter Drake.

Shown: On Nickelodeon in July 2008.