A campaign, created by Artillery.tv, for the new series of Dexter on FX.

Design company: Artillery.tv

Client: FX channel

Brief: To create a campaign for the new series of Dexter that exposes the invisible typography, logo and bodies by covering them in blood.

How it was done: Dan Mellor and Marc Khachfe modelled items in 3ds Max and then imported them into RealFlow, the fluid dynamics program. Real Flow was then used to simulate the qualities of blood flow that interacted with the subjects. AfterEffects CS3 was used to composite and grade.

Watch it: FX Channel until 9 July.

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