A musical Brit universe promo created especially for the Brit awards.

Post house: Smoke and Mirrors

Client: ITV Creative

How it was done: Working closely with Christian Anderson-Ramshall, senior creative at ITV, Smoke and Mirrors visual effects artist Dan Andrew used a combination of computer-generated animation, models and particles as well as lighting effects to create a very modern, graphic story of life within a Brit award.

Watch it: On ITV1 on 4 February.