A promo in the style of a classic sci-fi/horror B-movie.

Design agency: Beautiful TV

Client: Virgin Media

How it was done: Series footage was interspersed with stills and graphics to signify a ‘vermin invasion'. A grainy cinefilm grade was added to achieve a retro feel and a red colour palette used to match Virgin branding. Matt Birkinshaw designed the promo in Photoshop. Animation and grading was carried out by James Francis.

Watch it: Throughout January on Virgin 1.