Branding for high-class shopping channel Rocks and Co.

Post house: Concrete

Client: Rocks & Co

How it was done: Chris Jennings and his graphics team designed the look, creating 3D model graphics where the diamond revolves and sparkles. Strand stings are tailored with graphics designed for each range. 3D artist Al Stiglic used nCloth in Maya to create the 3D effects and rendered them using Mental Ray. Matt Rowley and Abi Tomasiewicz then composited the material into the final footage.

Watch it: Airing now on Rocks & Co.