Post companies: Final Cut, MPC and Envy
Client: 4Creative for E4
Brief: The Aftermath focuses on the consequences of hedonism at a wild teenage party. “The harder they party the more empty they seem,” said Final Cut editor James Rosen.
How it was done: The promo was cut by Rosen, who weaved a final scene into the spot that showed central character Tony lying underwater in a bath to signify a coma. Radiohead's Nude was chosen by the director Neil Gorringe to go with the promo: “The track hits the spot, it makes the decay and deterioration seem beautiful.”
Watch it: From 3 January across C4 and E4.