Creative review - Supersize v superskinny

Design company: Skaramoosh London

Client: Cheetah for Channel 4

Brief: Drawing inspiration from the game Consequences, in which players add parts of a figure without being aware of other players' contributions, the title sequence illustrates body size extremes.

How it was done: Stills of varying sized women were cut and treated and then animated to slide out of shot (revealing a different shaped woman) to the music. The titles were designed and directed by Alan Maxwell and animated by Nick Motture.

Watch it: Tuesday 22 January at 8pm on C4.