Design company: Peepshow Collective
Client: The BBC
Brief: To create a culturally referential world from The Culture Show logo and to design stings, menus and short introductions.
How it was done: Peepshow Collective used a combination of hand-drawn animation and 3D elements to show the main silhouette character crashing through cultural references that include King Kong and The Italian Job. As this happens, the black and blue chevrons in the logo spin and turn to form his changing environment.
Watch it: Tuesday 3 June on BBC2.