West London post house Digital Heaven has ditched its Avid machines and become a dedicated Final Cut Pro facility.
West London post house Digital Heaven has ditched its Avid machines and become a dedicated Final Cut Pro facility.

The Top of the Pops editor sold the last of its Avid editing equipment to unnamed private buyers last month and replaced it with the Apple software in order to target BBC productions, as well as directors and indies doing offline edits on the desktop-based product.

Digital Heaven spokesman Samuel Jones said: 'There's an increasing number of people that are editing on their desktops and laptops using FCP. We offer somewhere that they can complete their online using experienced Final Cut editors.'

Managing director and former BBC editor Martin Baker claimed the transition had been a 'total success' with all of its work for Top of the Pops since its relaunch completed using the Apple editing tool.

'We've been watching the development of FCP since the beginning and with the release of version four last year, it was an easy decision to switch over to FCP,' he said.

Digital Heaven also has plans to expand its operations. Jones said: 'We have two suites now but we plan to build another suite by the end of the year and after that who knows? We have space for up to six suites but it all depends upon the level of demand.'

Developing digital plug-in effects for Final Cut Pro has become a secondary form of revenue for Digital Heaven. It has produced plug-ins such as DH_WhipPan, which imitates a camera whip pan, and DH_Box, a tool to create picture-in-picture and split-screen effects.

Digital Heaven opened in 2000.