The Digital Production Partnership (DPP) is preparing to refocus its efforts on delivery, distribution and storage in response to changing viewing habits.

The cross-broadcaster initiative, which is led by the BBC, ITV, and Channel 4, started out life concentrating on best practices for production, as well as drawing up common standards for the delivery of programmes.

But with an increasing amount of content modifi ed for the web and accessed via a range of platforms, focusing on archiving, storage and the cloud is now crucial, the DPP said.

As part of its new approach, BBC North controller of production Mark Harrison (pictured, left), who was the broadcaster’s lead at the DPP, becomes chairman.

ITV director of broadcast operations Helen Stevens, (pictured, third from right) who served as the DPP’s chair since it was formed in 2010, will lead the DPP’s new work stream on delivery and distribution.

“Although digital technology provided new tools and changed production, we don’t think there will be anything transformational in that space in the near future,” said Harrison.

“What will be transformational is how we distribute and consume content. It’s that space between delivering a programme as a fi le and being viewed that is of great interest now.”

The DPP will make its debut at next week’s IBC trade show and conference where it hopes to announce a date in 2014 for the file-based delivery of programmes to the BBC, ITV and Channel 4.

The release date for version four of the DPP’s standard for file-based delivery of programmes will also be announced at IBC.

It is currently being reviewed by the Advanced Media Workfl ow Association (AMWA) but Harrison said the release was “weeks rather than months away”.

The DPP’s IBC session is on Saturday 14th at 3.30pm in room G102

  • The DPP’s IBC session is on Saturday 14th at 3.30pm in room G102