Dublin’s Windmill Lane Pictures is hoping that a range of post and vfx packages and the promise of Irish tax incentives will help it to seduce international producers.

A new international division, Windmill Lane Entertainment, has been established to lead the charge, with television stalwart Michael Murphy named as chief executive of the venture. 

Windmill Lane Pictures chairman James Morris said: “Windmill Lane Entertainment has been established to expand our international client base through attractive post-production and visual effects packages combined with highly competitive Irish tax incentives.

“Michael’s extensive contacts and years of experience working in the international production community made him the ideal choice to run this division and build our international business.”

Murphy is a founder of Channel 6, the Irish general entertainment service that was sold to TV3 in September 2008. 

His other previous roles include director of digital television at Eircom, director of programmes at TV3 and content director at Yes Television in London.

Murphy said: “With a €5m investment in a new data production studio designed for high-end film and TV post production and visual effects carried out in 2009, Windmill is on par with the very best in the world. This, coupled with highly competitive Irish tax incentives, make Windmill Lane a very compelling international alternative for film and television producers.” 

Windmill Lane Pictures was founded in Dublin in the early 1980s as a commercial post-production house and music recording studios.

In October 2009 the company moved to a new film and TV-post production facility within the city.