Sony’s head of IT and workflow solutions Niall Duffy is leaving in order to set up a specialist media consultancy.
Renegade Thinking will offer technology strategy services to broadcasters and other media companies, with a particular focus on media management.
It will also provide assistance with emerging technology areas, including the streaming content supply chain, next generation mobile and cloud production tools and the impact of artificial intelligence (AI) on production.
Before joining Sony, he was the chief executive of media technology company Mediasmiths. He has also worked for IBM and Arthur Andersen & Co.
The new consultancy will launch in the new year.